Traferium

UX/UI | Web Design & development | Motion design | Audio Production

The Traferium project was a collaborative endeavor of NewWave’s Creative Services department. We were tasked in creating the branding, identity, website, and motion graphic story for Newwave’s Traferium product. My role in this project was designing and developing the website in Wordpress, UX and UI design implementation, motion graphic designer, as well as script writer, narration, and audio editor.

Traferium Website

Through creative brainstorming, our team came up with the theme of traveling and trains to symbolize Traferium’s migration of data into the cloud by focusing on the 6 key features that Traferium boasts and tying them all together. This analogy differentiates the product story from the competition and gives users context through analogy. This theme is shown throughout the design of the website and ties into the visuals of the motion graphic.

Initial Wireframe

Traferium Motion Graphic video

The Traferium Motion Graphic is a fully animated video that tells the visual story of Traferium’s migration of data into the cloud. The video highlights the key features of Traferium and gives a deeper explanation into the benefits of each of them. The storyboard, graphic elements, full animation, narration, and audio editing were done by me. I utilized Illustrator, After Effects, and Audacity in the creation of the video.